The only standard requirement for an ATC is that its height and width measurements be 2.5" x 3.5", either vertical or horizontal orientation. The sky can be the limit for every other aspect of the art.
Please note that 2.5" x 3.5" is exactly one half the size of 5" x 7", which is a traditional photography and illustration size. This is important because it means that artists focusing on artwork that is to have a final size that is 5" x 7" can downsize their works to exactly 1/2 size in photo manipulation software easily to create ATCs or the basis of a printed ATC that can later be reworked with other methods such as being painted on, or inked by hand, etc.
In the world of ATCs, there is no thickness limit, either, but people customarily make them thin enough to fit inside the standard card collector pockets, sleeves or sheets.
Some people are sticklers about archival qualities, but art does not necessarily have to be "forever" so many people use whatever materials that fit their artistic needs.
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